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How to get started

Learn more about how to get your account setup and send your first email campaign through Elastic Email.

Support Team avatar
Written by Support Team
Updated over 6 months ago


Create Your Main Account  

Choose one of the available options (Marketing or API) and create an account in Elastic Email! Please click the dedicated links, if you're interested with more information about the detailed characteristics of Marketing and API accounts. 

Verify Your Profile

For a variety of reasons, Elastic Email requires that you provide accurate information about the primary person and organization that controls and uses the account. The information will be collected in a short initial survey. Done? Let's start sending!

Verify Your Domain

Correct domain verification is a very important step before starting the mailing process. We highly recommend full domain verification to achieve the best possible delivery results. From the start, we require you to add and verify at least one domain on your account, including setting it as the default sender. The user-friendly article "How to Verify Your Domain Guide" describes the procedure step-by-step.

Prepare a contact list

Regardless of whether you are conducting a mailing from a Contact List on the Marketing Plan, or from an external list on the API Plan, It's worth keeping in mind that the quality of contacts and their engagement in receiving your content are crucial for your account's reputation. If you want to conduct a preliminary check of contacts for potential errors , you can use our verification tool - available on the dashboard in Marketing Plans or through a dedicated API call in our Rest API documentation.


Prepare the appropriate content 

Decide what your first email should look like. Even if you intend to send tests at first, please try to make them a bit more personalized. Avoid sending single phrases like 'Hello' or 'Test' and instead construct an email that you would want to send to your engaged recipients. This will allow you to assess the deliverability of your content before starting regular mailings."

Send Your First Email

Now that your account is set up, it is time to send your first email. Usually, there are three ways users send mail via their Elastic Email account:

  • A Campaign
    If you are looking to build and send a newsletter or marketing campaign to your contacts, then you can get started right from within your account. This guide will show you how.

  • SMTP Relay

    Or, you might have a third party SMTP Client or mailing software that you would prefer to use. In most cases, these can be easily configured to submit mail through your Elastic Email account by configuring the software to use the SMTP or API Credentials found on your Elastic Email account. This SMTP Guide has alternative connection settings.

    If you use WordPress or Joomla, then you may find one of these plugins helpful.

  • HTTP API

    Lastly, Elastic Email was originally built as a "transactional" email delivery service. We offer a very powerful API which developers can use to integrate email sending into any application or website. Please check the appropriate API Documentation and Integration Libraries for further details.

For more information on the described topics, please check the related links below:

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