UTM parameters are special code strings that can be appended to your links in order to track their clicks via Google Analytics. As default, each link within the template is UTM-free.
When UTM is enabled, each link within the template(s) will be modified for tracking purposes.
In order to manage the UTM codes:
- Go to the campaign screen and click "Create campaign".
- Select a template.
- In "settings and tracking" section click "enable different UTMs for templates". This will open additional fields for UTM management.
- If you're running an A/X split test campaign and select more templates, each template will gain a separate UTM management tab.
There are 4 parameters available (all are case sensitive!):
UTM_Source - tracks where the traffic is coming from, eg. website, social channel.
UTM_Medium - used to identify the medium used to distribute the link, eg. emails
UTM_Campaign - used to track the "overall" campaign the traffic was generated by.
UTM_Content - used to track "specific" versions of the same campaign, eg. in A/X Split Test campaigns.