Triggered mail, automation campaigns or autoresponders are a great way to stay relevant and connected with your contacts. As an example, if you send a confirmation email after someone signs up to receive your newsletter, that is a triggered email.

Get started by heading to your Campaign screen and then choose to "Create Campaign". Then, you'll see the options in the available drop down boxes for when the email should be sent based on a particular triggered event. These can be found under "Settings & Tracking":

When a contact opens an email

When this option is chosen for your autoresponder, it will be triggered as soon as a contact from this audience opens an email from another campaign. This might be any campaign on your account or a specific one which you can choose manually.

When a contact clicks an email

When this option is chosen for your autoresponder, it will be triggered as soon as a contact from this audience clicks a link in an email from another campaign. This might be any campaign on your account or a specific one which you can choose manually. Here you also have an option to specify a particular link to be the trigger.

When a contact is added to your trigger audience (IMPORTANT NOTE: this will only work for contacts added via Quick Add or Web Form).

When this option is chosen for your autoresponder, it will be triggered as soon as a contact is added to this campaign's audience.

You also have the option to decide when an autoresponder will be sent. It can be either sent immediately or delayed:

Send-time optimization gives you an option to provide some additional tweaks to the autoresponder's execution:

  1. No additional tweaks will be added
  2. The campaign will be sent to those contacts from the audience with "Engaged" status first
  3. The campaign will be sent during the usual time of your audience's interest in engaging with your emails
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