Elastic Email offers four pricing plans. Unlimited Monthly and Unlimited Monthly PRO for email marketing. Email API and Email API PRO are “Pay as You Go Plans” designed mostly for transactional emails and users who prefer to connect through API.

Both the Unlimited Monthly and Unlimited Monthly PRO plans do not charge anything for the number of emails sent. The price depends on the number of contacts you have on your list. Not every single contact on your list is counted though. See the list below to learn, which contacts are adding up to your plan limit, and which ones don’t.

Which contacts are counted into your plan

Active status - All contacts with the status of Active are counted in your pricing plan. This status is set by default when adding a new contact to your list.

Engaged status - All contacts with the status of Engaged are counted in your pricing plan. These are the most valuable kind of contact you can have. The contact receives Engaged status when they click links, open emails or click activation/consent links in an email.

Transactional status - All contacts with the status of Transactional are counted in your pricing plan. This is a special status reserved for transactional emails only.

If you delete a contact that had any of the above statuses, and an email was sent to it during the current subscription period, it is still counted until the next subscription period (usually the following month).

Which contacts are NOT counted in your plan

Elastic Email will NOT count contacts with the following statuses: Invalid, Unsubscribed, Complaint, Inactive, Stale and Not Confirmed. You don’t have to delete these contacts.

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